SUPERCROSS GOES GLOBAL
SX GLOBAL IN EXCLUSIVE PARTNERSHIP WITH THE FIM WILL ELEVATE SUPERCROSS TO A TRUE GLOBAL CHAMPIONSHIP IN WORLD CLASS STADIA.
SUPERCROSS GOES GLOBAL
SX GLOBAL IN EXCLUSIVE PARTNERSHIP WITH THE FIM WILL ELEVATE SUPERCROSS TO A TRUE GLOBAL CHAMPIONSHIP IN WORLD CLASS STADIA.
The FIM Supercross World Championship
In December 2021, the world Governing Body for motorcycle sport, Fédération Internationale de Motocyclisme (FIM), awarded SX Global the exclusive organisational and commercial rights to stage and promote the new Supercross World Championship commencing in 2022.
SX Global underscored by Mubadala Capital’s investment partnership will elevate supercross offering unprecedented financial support to teams and riders of more than 50 million dollars over 5 years, and with the richest prize purses in the sports history.
MUBADALA CAPITAL BACKS SX GLOBAL AND THE NEW FIM SUPERCROSS WORLD CHAMPIONSHIP
Mubadala Capital and its affiliated entities have a long track record of owning and/or operating globally recognized sports, media, entertainment and premium content and services properties including EMI Music Publishing, Endeavor Group Holdings, The Brazilian and Abu Dhabi F1 Grand Prix Races, Reigning Champs, Ultimate Fighting Championship, and the Yankees Entertainment and Sports Network to name a few.
SX Global board
TONY
COCHRANE AM
VICE CHAIRMAN
Tony Cochrane’s passion and experience forge a formidable combination and have ultimately resulted in some unforgettable milestones in entertainment and sport generally over the past 45 years both in Australia…
ADAM
BAILEY
CHIEF EXECUTIVE OFFICER
Adam’s experience in Supercross began as a competitor in the early 90s. He established an athlete and event management agency in 2005 that represented some of the…
RYAN
SANDERSON
Managing Director – Commercial
Ryan spent five years at V8 Supercars Australia under Tony Cochrane’s reign. In Ryan’s tenure as Sponsorship Manager, he serviced some of Australia’s largest…
KIM
NON-EXECUTIVE BOARD MEMBER
Matt Kim is a Senior Principal at Mubadala Capital and leads the team’s sports, media and entertainment investment activities. He possesses over a decade of investment…
RUSS
PILLAR
CHAIRPERSON
Russ Pillar is a Senior Advisor and Operating Partner of Mubadala Capital where he initiates, evaluates, and manages investment opportunities globally. He is a tenured sports/media/.…
TOM
POTTER
NON-EXECUTIVE DIRECTOR EUROPE
A former racing commercial veteran of McLaren and Williams F1, Tom founded Rush Sport & Entertainment in 2010 which has grown internationally to become…
TAVO
HELLMUND
NON-EXECUTIVE DIRECTOR NORTH AMERICA
Tavo Hellmund was the founder of the FIA Formula-1 United States Grand Prix in Austin, Texas, the co-founder of the FIA Formula-1 Mexican Grand Prix and a co- founder…
SX GLOBAL HAS REAL CREDIBILITY IN THE WORLD OF SUPERCROSS
Promoted the 2019 AUS-X Open Melbourne event within a packed Marvel Stadium – 34,791 attendees – the largest Supercross and action sports event ever held in the Southern Hemisphere, and the largest single day Supercross event outside of the USA.
SOLD OUT EVENTS
Promoted five years of consecutive sold out AUS-X Open events in Sydney 2015-2018 and Melbourne in 2019, whilst expanding events into Auckland, New Zealand in 2018 and 2019.
Achieved global broadcast distribution to over 382 million homes for 2015-2019 AUS-X Open and 2018-2019 S-X Open Auckland events, including North America, South America, Middle East, Australia, New Zealand, Europe and throughout all of Asia.
Created and launched the first AUS-X Open international Supercross event in Sydney in 2015 and sold out within 10 days.
Developed a unique event formula with an industry leading combination of elite sport and high-powered entertainment.
Held international rider, management and team agreements, as well as excellent relationships with world champion athletes and teams.
SX Global is a collective of world class masterminds who operate globally within the motorsport and entertainment industry. Underpinned by the partnership with Mubadala Capital, the SX Global team has recently unveiled their World Supercross plans.
The FIM Supercross World Championship will feature an independent team-ownership model, unprecedented financial support for teams and riders, expanded opportunities for global and local sponsors and innovations to elevate the broadcast and fan experience.
The Championship will feature a highly exclusive structure, with only 10 team licenses available offering more than USD $ 50 million of support to teams and riders over five years. The FIM Supercross World Championship will also feature the richest prize purses in the sport’s history, with a total of $250,000 up for grabs at each event.
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