SUPERCROSS GOES GLOBAL

SX GLOBAL IN EXCLUSIVE PARTNERSHIP WITH THE FIM WILL ELEVATE SUPERCROSS TO A TRUE GLOBAL CHAMPIONSHIP IN WORLD CLASS STADIA.

SUPERCROSS GOES GLOBAL

SX GLOBAL IN EXCLUSIVE PARTNERSHIP WITH THE FIM WILL ELEVATE SUPERCROSS TO A TRUE GLOBAL CHAMPIONSHIP IN WORLD CLASS STADIA.

The FIM Supercross World Championship

In December 2021, the world Governing Body for motorcycle sport, Fédération Internationale de Motocyclisme (FIM), awarded SX Global the exclusive organisational and commercial rights to stage and promote the new Supercross World Championship commencing in 2022.

SX Global underscored by Mubadala Capital’s investment partnership will elevate supercross offering unprecedented financial support to teams and riders of more than 50 million dollars over 5 years, and with the richest prize purses in the sports history.

WSXCHAMPIONSHIP.COM
supercross rider

MUBADALA CAPITAL BACKS SX GLOBAL AND THE NEW FIM SUPERCROSS WORLD CHAMPIONSHIP

Mubadala Capital is the asset management subsidiary of Mubadala Investment Company, one of the world’s leading sovereign investors with US$243 billion of assets under management. In addition to managing its own balance sheet investments, Mubadala Capital manages over $10 billion of third-party capital on behalf of institutional investors in all its businesses, including three private equity funds, two early-stage venture funds, a public fund, and two funds in Brazil focused on special situations.

Mubadala Capital and its affiliated entities have a long track record of owning and/or operating globally recognized sports, media, entertainment and premium content and services properties including EMI Music Publishing, Endeavor Group Holdings, The Brazilian and Abu Dhabi F1 Grand Prix Races, Reigning Champs, Ultimate Fighting Championship, and the Yankees Entertainment and Sports Network to name a few.

“Our commitment to SX Global and the FIM Supercross World Championship builds on our strategy and track record of selectively investing in premier content properties with strong global appeal,” said Adib Martin Mattar, Head of Private Equity at Mubadala Capital. “We expect that our investment in the SX Global team and business will introduce the exciting sport of professional supercross to a global audience and build lasting value by delivering an authentic, exciting, and fan-centric experience.”

SX Global board

TONY
COCHRANE AM

PRESIDENT

Tony Cochrane’s passion and experience forge a formidable combination and have ultimately resulted in some unforgettable milestones in entertainment and sport generally over the past 45 years both in Australia…

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ADAM
BAILEY

Managing Director – Motorsport

Adam’s experience in Supercross began as a competitor in the early 90s. He established an athlete and event management agency in 2005 that represented some of the…

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RYAN
SANDERSON

Managing Director – Commercial

Ryan spent five years at V8 Supercars Australia under Tony Cochrane’s reign. In Ryan’s tenure as Sponsorship Manager, he serviced some of Australia’s largest…

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MATT
KIM

NON-EXECUTIVE BOARD MEMBER

Matt Kim is a Senior Principal at Mubadala Capital and leads the team’s sports, media and entertainment investment activities. He possesses over a decade of investment…

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RUSS
PILLAR

CHAIRPERSON

Russ Pillar is a Senior Advisor and Operating Partner of Mubadala Capital where he initiates, evaluates, and manages investment opportunities globally. He is a tenured sports/media/.…

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TOM
POTTER

NON-EXECUTIVE DIRECTOR EUROPE

A former racing commercial veteran of McLaren and Williams F1, Tom founded Rush Sport & Entertainment in 2010 which has grown internationally to become…

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TAVO
HELLMUND

NON-EXECUTIVE DIRECTOR NORTH AMERICA

Tavo Hellmund was the founder of the FIA Formula-1 United States Grand Prix in Austin, Texas, the co-founder of the FIA Formula-1 Mexican Grand Prix and a co- founder…

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SX GLOBAL HAS REAL CREDIBILITY IN THE WORLD OF SUPERCROSS

Melbourne supercross marvel stadium
LARGEST EVENT IN SOUTHERN HEMISPHERE

Promoted the 2019 AUS-X Open Melbourne event within a packed Marvel Stadium – 34,791 attendees – the largest Supercross and action sports event ever held in the Southern Hemisphere, and the largest single day Supercross event outside of the USA.

aus x open
5 YEARS OF
SOLD OUT EVENTS

Promoted five years of consecutive sold out AUS-X Open events in Sydney 2015-2018 and Melbourne in 2019, whilst expanding events into Auckland, New Zealand in 2018 and 2019.

chad reed being interviewed
GLOBAL BROADCAST DISTRIBUTION

Achieved global broadcast distribution to over 382 million homes for 2015-2019 AUS-X Open and 2018-2019 S-X Open Auckland events, including North America, South America, Middle East, Australia, New Zealand, Europe and throughout all of Asia.

Supercross Stadium
SYDNEY 2015

Created and launched the first AUS-X Open international Supercross event in Sydney in 2015 and sold out within 10 days.

Supercross event entertainment
A UNIQUE FORMULA

Developed a unique event formula with an industry leading combination of elite sport and high-powered entertainment.

adam bailey and jason anderson
EXCELLENT RELATIONSHIPS

Held international rider, management and team agreements, as well as excellent relationships with world champion athletes and teams.

SX Global is a collective of world class masterminds who operate globally within the motorsport and entertainment industry. Underpinned by the partnership with Mubadala Capital, the SX Global team has recently unveiled their World Supercross plans.

The FIM Supercross World Championship will feature an independent team-ownership model, unprecedented financial support for teams and riders, expanded opportunities for global and local sponsors and innovations to elevate the broadcast and fan experience.

The Championship will feature a highly exclusive structure, with only 10 team licenses available offering more than USD $ 50 million of support to teams and riders over five years. The FIM Supercross World Championship will also feature the richest prize purses in the sport’s history, with a total of $250,000 up for grabs at each event.

Team-Image-on-track-Adam-Bailey-Ryan-Sanderson-Tony-Cochrane
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